about_vision

Brand Purpose

MISSION

With his lifelong commitment to Martial Arts, Alvin Aguilar wills to lay down the foundations of Filipino Street Martial Art that is effective, reliable and practical for every Filipino in every street and in every self-defense situation possible and promote the same to the international stage. 

He sees this as a calling, being exceptional in what he does. Being the best is not about knowing and being above all. Rather, the best is he who learned from the greatest and has the desire to impart all of what he has learned, enhanced and developed through years of mastery to everyone who wants it. 

He seeks to achieve this through online lessons where he can spread his wisdom, knowledge and skills far and wide, beyond the Philippine shores; maximizing what today’s technology can offer in spreading his brand and style of modern Filipino Martial Arts.

Brand Direction

VISION

Alvin Aguilar dreams of a Filipino nation who knows how to defend themselves and fight to protect the weak. A Filipino martial art that is practical, reliable and effective for self-defense in every street and in every situation possible. To know how to defend and fight with practical items we carry everyday or without one.

He aspires to see the day that the Filipino Street Martial Art that he develops will soon be one of the most sought after skill for the streets, sporting and law-enforcement duties. A truly practical skill that everyone should learn.

ETHOS

GUIDING PRINCIPLES

Alvin Aguilar’s passion in martial arts keeps him at the apex of Filipino martial arts today. This pushed him to become the premier Filipino Martial Artist, being the first and to date the only hall of fame inductee to Universal Martial Arts Hall of Fame.

He attributes this from his commitment to learn from the best having trained with Royler Gracie, Saulo and Xande Ribeiro, Kazeka Muniz for his Brazilian Jiu-Jitsu blackbelt, the first given to a Filipino. He grounded his skills and knowledge of the craft further by learning the Filipino martial arts, “Kali Illustrisimo” / “DE CAMPO” / “Carlos Hermanos” with Sixto Carlos, Trained by Leo Gaje for
“Pekiti-Tirsia”, Robert Cousart for “Sari-An”, and Emil Zapata and Napoleon Fernandez for “Yaw-Yan”.

He does not believe that a single discipline is enough for all combat situations. Hence, he pursues to learn more, guided by three main principles: authenticity, credibility and combat effectivity. He believes in finding a better way, hence he fuses various disciplines and develop them for practical self-defense and fighting techniques to share with his community of followers under the brand of DEFTAC, the largest Jiu-Jitsu Team which has produced the most number of champions both locally and internationally (Asia) for Jiu-Jitsu, Wresting and MMA combined.

His altruism flows glaring and apparent when he founded URCC to promote the sport and martial arts discipline to mainstream Filipinos, making the brand the premier and most popular mixed martial arts fight promotions in the Philippines and in South East Asia.

THE

CORE VALUES

PASSION FOR EXCELLENCE

Excellence can only be achieved from learning from the best
and training with the best. Alvin Aguilar strived to build and
beat himself to reach the pinnacle of success as the true Chief
of Filipino Martial Arts today. Excellence isn’t about achieving
a belt and the position, he believes that the true test of
excellence can only be tested in actual fights, that he did.

PROGRESS AND INNOVATION

He creates. Alvin Aguilar develops his own techniques
through his learnings, fights and training experience. Fusing
techniques and tactical moves to overcome opponents in
different scenarios.

COMMITMENT TO LEARNING

When one has outperformed his contemporaries, he needs to
start outdoing himself. His commitment to learning from
masters, literature and practice is a testament to his genuine
commitment to keep improving his craft beyond his own and
anybody’s limits.

BENEVOLENCE

While he started out in the name of passion, personal pride
and respect of peers, this passion has matured and
extended to helping fellows by teaching them how to
defend themselves and protect their families.

LOYALTY

Loyalty to his roots with the commitment to cultivate
Filipino Martial Arts, for the Filipino, and take it to a stage
that is worthy of respect and adulation on the international
fight and martial arts community.

FIGHTING SPIRIT

Will never back down from any challenge, never surrender
to a failure, never give up from a fight. He considers pain as
a sign of getting worked up. He seeks challenges - the
greater the feat, the better.

Brand Positioning

THE CHIEF OF FILIPINO MARTIAL ARTS

From U.S.  Military to  Hollywood  action films, they will tell you that  Filipino  Martial  Arts is one of the most  sought  after martial arts style of today. The Filipino Martial Arts is believed to be one of the deadliest, as it incorporates a lot of weapons systems like sticks, knives, bolos, etc. This because Filipino martial arts was not developed for competition, but for war. The Philippines’ storied history of tribal wars, colonization and revolution, perfectly honed the skills and knowledge of our forefathers in fighting and we are fortunate that this art remains alive today. 

Because of this, many have started promoting themselves as experts in Kali, Yaw-Yan, Sari-An, etc. Even raking followers and money by offering training. However, no Filipino Martial Artist, can best the achievements and accolades of the Chief, Alvin Aguilar. A well rounded Filipino Martial Arts master, trained by the best in authentic disciplines that are combat-tested. His methods are not single dimensional as he’s been fusing fighting methods and techniques for efficiency in movement and effectivity in real-life combat situations. This allowed him to enhance what was originally passed to him by masters of Filipino Martial Arts. 

Anyone can claim and train Filipino Martial Arts, but to train with the best, you will have to seek out the CHIEF of Filipino Martial Arts, Alvin Aguilar. He is a martial artist who does not only train for a black belt, but a champion in various martial arts competition and have actually fought for pride and life in various streets and corners of Manila. In contrast, he does not only train in streets and gyms, but also trains law enforcement groups and even the most elite U.S. Navy Seals. 

Brand Purpose

MISSION

With his lifelong commitment to Martial Arts, Alvin Aguilar wills to lay down the foundations of Filipino Street Martial Art that is effective, reliable and practical for every Filipino in every street and in every self-defense situation possible and promote the same to the international stage. 

He sees this as a calling, being exceptional in what he does. Being the best is not about knowing and being above all. Rather, the best is he who learned from the greatest and has the desire to impart all of what he has learned, enhanced and developed through years of mastery to everyone who wants it. 

He seeks to achieve this through online lessons where he can spread his wisdom, knowledge and skills far and wide, beyond the Philippine shores; maximizing what today’s technology can offer in spreading his brand and style of modern Filipino Martial Arts

Brand Direction

VISION

Alvin Aguilar dreams of a Filipino nation who knows how to defend themselves and fight to protect the weak. A Filipino martial art that is practical, reliable and effective for self-defense in every street and in every situation possible. To know how to defend and fight with practical items we carry everyday or without one.

He aspires to see the day that the Filipino Street Martial Art that he develops will soon be one of the most sought after skill for the streets, sporting and law-enforcement duties. A truly practical skill that everyone should learn.

Brand Ethos

GUIDING PRINCIPLES

Alvin Aguilar’s passion in martial arts keeps him at the apex of Filipino martial arts today. This pushed him to become the premier Filipino Martial Artist, being the first and to date the only hall of fame inductee to Universal Martial Arts Hall of Fame.

He attributes this from his commitment to learn from the best having trained with Royler Gracie, Saulo and Xande Ribeiro, Kazeka Muniz for his Brazilian Jiu-Jitsu blackbelt, the first given to a Filipino. He grounded his skills and knowledge of the craft further by learning the Filipino martial arts, “Kali Illustrisimo” / “DE CAMPO” / “Carlos Hermanos” with Sixto Carlos, Trained by Leo Gaje for “Pekiti-Tirsia”, Robert Cousart for “Sari-An”, and Emil Zapata and Napoleon Fernandez for “Yaw-Yan”.

He does not believe that a single discipline is enough for all combat situations. Hence, he pursues to learn more, guided by three main principles: authenticity, credibility and combat effectivity. He believes in finding a better way, hence he fuses various disciplines and develop them for practical self-defense and fighting techniques to share with his community of followers under the brand of DEFTAC, the largest Jiu-Jitsu Team which has produced the most number of champions both locally and internationally (Asia) for Jiu-Jitsu, Wresting and MMA combined.

His altruism flows glaring and apparent when he founded URCC to promote the sport and martial arts discipline to mainstream Filipinos, making the brand the premier and most popular mixed martial arts fight promotions in the Philippines and in South East Asia.

Brand Ethos

CORE VALUES

PASSION FOR EXCELLENCE

Excellence can only be achieved from learning from the best and training with the best. Alvin Aguilar strived to build and beat himself to reach the pinnacle of success as the true Chief of Filipino Martial Arts today. Excellence isn’t about achieving a belt and the position, he believes that the true test of excellence can only be tested in actual fights, that he did.

PROGRESS AND INNOVATION

He creates. Alvin Aguilar develops his own techniques through his learnings, fights and training experience. Fusing techniques and tactical moves to overcome opponents in different scenarios.

COMMITMENT TO LEARNING

When one has outperformed his contemporaries, he needs to start outdoing himself. His commitment to learning from masters, literature and practice is a testament to his genuine commitment to keep improving his craft beyond his own and anybody’s limits.

BENEVOLENCE

While he started out in the name of passion, personal pride and respect of peers, this passion has matured and extended to helping fellows by teaching them how to defend themselves and protect their families.

 LOYALTY

Loyalty to his roots with the commitment to cultivate
Filipino Martial Arts, for the Filipino, and take it to a stage that is worthy of respect and adulation on the international fight and martial arts community.

FIGHTING SPIRIT

Will never back down from any challenge, never surrender to a failure, never give up from a fight. He considers pain as a sign of getting worked up. He seeks challenges – the greater the feat, the better.

 

Brand Positioning

THE CHIEF OF FILIPINO MARTIAL ARTS

From U.S.  Military to  Hollywood  action films, they will tell you that  Filipino  Martial  Arts is one of the most  sought  after martial arts style of today. The Filipino Martial Arts is believed to be one of the deadliest, as it incorporates a lot of weapons systems like sticks, knives, bolos, etc. This because Filipino martial arts was not developed for competition, but for war. The Philippines’ storied history of tribal wars, colonization and revolution, perfectly honed the skills and knowledge of our forefathers in fighting and we are fortunate that this art remains alive today. 

Because of this, many have started promoting themselves as experts in Kali, Yaw-Yan, Sari-An, etc. Even raking followers and money by offering training. However, no Filipino Martial Artist, can best the achievements and accolades of the Chief, Alvin Aguilar. A well rounded Filipino Martial Arts master, trained by the best in authentic disciplines that are combat-tested. His methods are not single dimensional as he’s been fusing fighting methods and techniques for efficiency in movement and effectivity in real-life combat situations. This allowed him to enhance what was originally passed to him by masters of Filipino Martial Arts. 

Anyone can claim and train Filipino Martial Arts, but to train with the best, you will have to seek out the CHIEF of Filipino Martial Arts, Alvin Aguilar. He is a martial artist who does not only train for a black belt, but a champion in various martial arts competition and have actually fought for pride and life in various streets and corners of Manila. In contrast, he does not only train in streets and gyms, but also trains law enforcement groups and even the most elite U.S. Navy Seals.